Meant to post this a few months back... Last year I worked on designing a poster and what's called key art for the seventh season of Showtime's political thriller Homeland. The ad campaign consisted of a series of pieces, and I provided one of them. The brief called for a very simple, graphic image and needed to hit on some themes of the show: namely referencing Claire Danes' character (Carrie)'s exile from the White House, due to events from the previous season. The campaign included billboards, and subway two-sheets. If you happened to be driving down the sunset strip in Hollywood earlier this year, you may have come across this one:
If you were able to get close enough to one of the posters, here's a detail of what it would look like:
Of the sketches I turned in for the project, this inverted Washington Monument idea won out, as it hit on some of the themes they wanted to highlight, such as the fact that D.C. is the setting for this season, as opposed to NYC in previous seasons, as well as the perilous position Carrie finds herself in, being on the outs with the government. It sort of works as a Sword of Damocles, dangling overhead- or maybe that's Sword of Dainesocles, or Damoclaires... sorry, I'll stop now.
Photos of these billboards come courtesy of Jason Morgan, at Daily Billboard. I also received word that my poster is on Indie Wire's "Best TV Posters of 2018, So Far."
Thank you to Bob, my AD on this project!
Thursday, June 21, 2018
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