Fresh 'n Green!

This half page I did for The Atlantic is out now. It concerns the potential for a deluge of marijuana ads on the scale of beer ads we experience currently, now that many states have legalized it, with many more possibly to follow. The article explains that due to farming advancements, growing the product has become cheaper, and it may soon become a commodity, complete with the marketing schemes of any other commodity.

 

Living in a state where recreational use is perfectly legal for adults 21 and up, I've already seen some of the products out there. From cheeba chews to sativa sarsaparilla, you can find just about any edible to suit your needs (or the oils and butters to make your own). Just waiting for the Super Bowl commercials to start hocking them...
Here's my issue:

You can read the article here. Thank you to Paul!