This was a quick piece for the November issue of The Atlantic that accompanies an article on the new parent company of Google: Alphabet. The piece explains how Alphabet is striving to be a modern-day conglomerate- that hodgepodge of varying operations that were so popular in the sixties, but aside from GE, are hard to find nowadays. Will it work out? Only time will tell.
Being that it's Google's new parent company, I thought it made sense to use a bunch of web windows forming a "conglomeration," if you will, that makes the "A" in Alphabet's logo. And here's the page:
Thank you to Kara, my AD! I'll have another piece I just finished up in the December issue of The Atlantic that I'll post when it's out. Same bat time...same bat channel.
Thursday, October 15, 2015
C is for Conglomerate
Labels:
Alphabet,
business,
company,
conglomerate,
Google,
illustration,
Justin Renteria,
The Atlantic
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