Friday, June 19, 2015

Spread 'em!

I finished this multi-page project for USC Dornsife Magazine a few weeks back, for a story on Hollywood breaking into the Chinese movie market:

The image above was the opening spread for the article. In case you can't quite make out the copy, the deck reads:
As domestic box office returns plateau, Hollywood is setting its sights on China- the second largest film market in the world. USC Dornsife professors Stanley Rosen and Brian Bernards explain what it will take for the U.S. film industry to break into China's notoriously complicated movie market.

The assignment also called for a second, full-page illustration for the following spread:

Although there were only two illustrations needed, another one of my sketches was so well received, they decided to feature it as well. Ultimately there wasn't enough room to include the third image in the magazine, however, it is featured on the website. Here's that illustration:

One of the stipulations the Chinese government requires for importing American movies, is that a certain percentage have to be 3D movies. It's one of the reasons the 3D glasses worked so well in the illustrations. Check out the article, it's very interesting. You can download and read a PDF of the whole magazine on the website here. Thank you so much to Dan Knapp, art director on this one!

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