Monday, June 16, 2014

I know that dude

This little spot was in the Wall Street Journal weekend edition a week or so back. It was for the "Mind and Matter" column, on a recent finding that reveals that a certain region of the brain is responsible for facial recognition. Ever walk into a room, see someone a few yards away and think to yourself "I know that dude." Apparently that's the CA2, a subfield of your hippocampus. It's when your CA2 isn't working properly that things can get embarrassing.

Spots can be more challenging than half or full pages sometimes, trying to convey a complex subject in such a tiny space. I prefer to go pretty graphic with them. Here's what the page looked like:

You can read it here. I've had a few of these spots in the WSJ over the last several months, for both the "Mind and Matter" and "Ask Ariely" columns. Here are some of them:

About transgenic "glow-in-the-dark" mice that were injected with cocaine in order to study it's effect on their brains. Article here.

For an "Ask Ariely" column on why the letter writer found it acceptable for birds to eat from his bird feeder, but not squirrels. Article here.

Another "Ask Ariely" column, about how to keep people from dropping garbage on the ground, instead of using the receptacle a few feet away. Article here.

And for another "Mind and Matter" column, on a study that found that a person's environment (such as living in poverty) can have a greater effect on their intelligence than their DNA. Article here.
Thank you to Kelly, AD on the Hippocampus piece, and to Keith, AD on all the others!

Jeff Spicoli demonstrates the usefulness of the CA2 subfield of the hippocampus.

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